Sound on Tape’s PRICE Visual Album: A Multi-Screen Analog Experience at Black Valve
We love when technology, creativity, and collaboration collide—and PRICE, the new album from Sound on Tape (@sound.on.tape), did exactly that.
For this project, Long Division and our friends at Ladybug AV Club (@ladybug.av.club) took over the Black Valve Media soundstage to film a full-length visual companion to the album. The result? A fully analog-inspired, multi-screen installation that turned our white cyc into an immersive audiovisual environment.
A Wall of CRTs and Controlled Chaos
At the heart of this build was a wall of 13 CRT televisions, each assigned a unique video feed powered by a mix of Raspberry Pis and VCRs. We used a color and number-coded sticker system to sync playback across the entire setup, allowing for organized control over what might otherwise look like visual chaos.
The center TV stack was operated in real time, giving the team the ability to adapt visuals live during the performance. This reactive element added an extra layer of dynamism, making the whole experience feel alive—just like the music.
This wasn’t a plug-and-play setup. The process took over a month of prep, including:
Hardware planning
Signal routing & sync testing
Encoding & tape preparation
Meticulous cable management
What may have looked like a tangle of wires and flickering screens was actually a carefully mapped, rehearsed system—each screen, sticker, and loop played a part in telling the story of PRICE.
Shoutout to the Team
Projects like this don’t happen without a community of creators coming together. We’re proud to have supported the production, and even prouder of the final result.
Directed by: @frames.per.darren & @marcusalanward
Camera Team: @deepscapecine
AV Design + Playback Systems: @ladybug.av.club
Production Support: @evanprunty
Shot at: @blackvalve
Project Stats:
13 CRT screens
5 Raspberry Pis
3 VCRs
1 month of prep
Dozens of cables + a full-scale routing plan
Watch the Visual Album
PRICE by Sound on Tape is out now, and the full visual project is live.